You’ve probably had Dunkin donuts before. They've been known for coffee, doughnuts and bringing that to others since the 50s. This is actually something that was created so that people who were going to work were able to get some food before they got some coffee. Now, it’s a place where anyone can get coffee, and even meals. Its packaging is pretty iconic, which is why people enjoy it in its own unique way.
The packaging Originally
The original packaging is far different from the colors that you see today. They used darker, powerful colors to showcase that their doughnuts and coffee were rich. It offered packaging that really showcases the contents within. It even shows a creature with a dough like texture to it, called Dunkie, which shows the personality and also gives a humanlike touch to the branch.
The logo did make it a little bit complex, but also, it’s known for the simple packaging that played a huge role in the expression early on, and is responsible for giving the business exactly what they were trying to do for people early in the morning.
They even had the 521 different varieties of doughnuts and coffee that are hot and fresh for you to enjoy. The Retro Pink
They soon expanded, and during the 60s, a pink color was used. It was a bit brighter than what we see today, but it does showcase the times pretty well. With a growing economy, a lot of people had some great jobs, and with more technologies than ever before, this was something that people looked for.
The pink also helped with getting a new demographic, which was the women that were now joining the ranks of the workforce. This was something that was welcoming, bright, and really showed this, and it did gain more and more business, particularly, those spouses that are there too, and it’s something that was considered the best coffee for brands as well.
Orange and Pink
Another newer means of doing this was in the 70s when they started to warm up their logos, by using orange and pink together. This is something that we’ve seen ever since they did this, and it’s a huge part of the packaging from here on out. It’s also important to mention that around this, they tried to expand the packaging and the product line too.
The munchkins, which were tiny doughnut holes, soon became a huge favorite amongst people. They are little and tiny options for sweets, and were found all around the different packaging, and they were super popular for this reason.
Since they were a part of the mornings of many, it became a huge part of the market, especially the cereal field. The book and good packaging is what created the packaging that we see today.
Finally, we’ve started to see this packaging change. By the time 2019 rolled around, they changed their name to Dunkin, and the doughnuts that you get from this place now also are a part of their full breakfast menu. They have more sides than ever before, and merchandise for you to try, along with so much more.
This newer, fresher packaging look is great, because it allows for Dunkin to have symbols that are playful, engaging, and are available in a variety of different types of options. Plus, with their growing need for sustainability, including the content that they recycled and composted, they’ve offered more sustainable options than ever before. This will help with growth of not just their brand, but also keeping that brand image at the forefront.
