Thursday, April 6, 2017

Save your business's bottom line and don't buy this.

With all the regulations changing and the economy really shifting to an Ecommerce based economy we had to change with it.  I have seen a ton of opportunities and some of that takes extra revenue to do.  Our company found a way to do it but we had to cut back on some things.  The change for me has been to take over some of these tasks and to source a lot of materials for our company and how we are going to go about making these changes actually valuable to us.  The whole goal of the move was to save money and to allocate those extra savings into doing either more marketing or simply to pay salaries if things start to get a little dicy.  Even in 2021, I have seen some of our own partners affected. Cutting back on some things allowed us to save some money, so I have jumped into saving and expanding our company.


Marketing is key and so much cost is lost here for many companies.  We were one. Gift boxes are something we use all the time both for marketing and then also for some goodwill with our clients as well. These two areas though set us apart from much of our competition and skimping on the quality of either of these areas was not going to be worth the savings if we did not do these areas correctly.  Don't reinvent the wheel when it is already working well. So I went back to see what we had done and recreated it from the past marketing work.  That makes the most sense to me.


It took some time to really break down all the different pieces we would need and the quantities.  I knew what I needed and had to get the right amount of direct mailing and gift boxes created at a certain cost. These two tasks had a lot of individuals pieces involved and the fact is that I needed more information on packaging supplies to understand what I actually needed to do. Learning can take time and that also costs money.



Finding professionals that can help is key.  It also helps when they don't cost much money besides your time.  Online packaging supplies companies were my answer and it saved us big time.  What I actually found was that their customer service was basically a marketing team all on their own because they had created all of these things thousands of times for massive clients through the decades.  I got all the items lists fulfilled and customized and was given tips on tape to use and ways to lower costs by getting the correct items and not the off-the-shelf ones that we see at big box stores. This company took me through the behind-the-scenes look at what major corporate gifting marketing companies are doing and we were able to buy the same things we used before at a fifty percent discounted rate.  I used this for all our other products and boom, we saved a ton of money.



 Information was key and I would not have been able to do it if it was not available.  So think about this and try to apply it to your own company if you can. It can save thousands.  


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