Thursday, July 17, 2014

Time-Sensitive Packaging to Communicate Urgency

Some deliveries are very time-sensitive, meaning that time is of the essence. Some of these need to have speed and priority for a certain reason, and many of them are not something you want to make sure that you ignore. 

Medical shipments are one of them. Many medical items need to be delivered fast, especially with sensitive medications. Legal documents are another one, because without the right legal items, you’re going to have trouble with your packaging. Finally, VIP retail. VIP items require you to have some level of packaging, and heat’s important to make sure that speed, proximity, and value are all communicated through this.

Having this right packaging is important, and here, we’ll go over how to craft the best in time-sensitive packaging so that your customers don’t have to wait. 



Using Colors and Labels for Urgency 

Colors and labels are the best for promoting urgency. Why? Because it’s a big, flashing sound that basically screams “open this now!” 

One example is neon accents, which are used to show a bright, almost flashing response that will tell you that this packaging needs to be opened now.

Bold iconography is another one. Bold, beautiful icons are used to help keep your packaging focused, and are very obvious.

Another, is callout flaps.   These flaps will call out whether you should open this now, and will help promote better agency as well. 

Using colors is important, and it’s designed to make the most urgent of tasks get done faster. 

Materials that Support Speed without sacrificing Protection 

You want to make sure that the materials are strong, but speedy. Having a big, cumbersome package is not going to be the answer to everything. 

Lightweight, sturdy mailers are one example.   You just use a mailer that’s strong and light, so that it can exchange hands much faster. 

Tar-open features, such as dotted lines or perforated packaging, are another example of such. Being able to have these materials be lightweight and not mess with the features inside is really important.


Making things strong and sturdy should be the name of the game. Add void fill if needed. 

Best Designs for Faster  Courier Handling 

You want the couriers to handle all of this fast. do not screw around and wait too long. 

Directional arrows are but one example. These are arrows that will tell you how to open, how it should lay, and other important things. These can be good in the realm  of packaging that needs extra protection. 

Urgent languages such as “URGENT” will help to get the item to where it needs to be. by conveying that it’s something you need to get to the customers quickly, you’ll be able to communicate quickly, no matter what.

QR code alerts is another one. These alerts offer a quick-response code that will give you a scan to tell you where it is. Again, this will help with faster courier handling, and it will help to make it so that your packaging is speedy, and also high-quality too.



If you’re a company that relies on fast deliveries, such as a high-end jewelry brand and whatnot, then you owe it to yourself to offer faster packaging that’s good for you to use. Offering timed responses for your packaging needs is important. In doing so, you’ll be able to improve your packaging, offering a faster handling that will truly shine.

Your packaging’s going to really stand out and bolster the needs of customers, and will, from here on out, communicate and convey to your customers what it needs, and get it all done fast, and effectively too.


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